The YouTube platform begins by showing ads through the videos of some content creators, but it will not give them a portion of the ad revenue because they are not old enough to sign up for the Partner Program.
When displaying ads via YouTube videos, content creators typically receive a portion of the revenue through their role in the YouTube Partner Program.
With the new monetization rules, a content creator not affiliated with the Partner Program may see ads across some of its videos, according to an update to the platform’s terms of service.
The platform added a new section to terms of service stating that users give it the right to invest content through the service, and this monetization may include displaying ads across or within the content or charging users for access, however, the agreement does not entitle you to receive any payments.
The update affects small content makers who do not have a large viewership, as the YouTube Partner Program requires the content maker to have accumulated a total of 4,000 hours of watch time over the past twelve months with more than 1,000 subscribers.
The advertisement is considered a big business for YouTube and its parent company Google, as the video-sharing platform made $ 5 billion in the last quarter alone, and is considered important for the content maker, who relies on payments from the platform to support himself.
YouTube can now display more ads across its platform, and you will not have to pay a number of content creators in the process.
The company emphasized that ads will not work across videos from non-partner content makers who focus on sensitive topics.
The news did not pass quietly for members of the YouTube community, and the YouTube community’s relationship with earnings has been fraught for years.
In late 2016 and early 2017, content creators joining the Partner Program were hit by a sudden drop in revenue as the platform struggled to contain child-disturbing videos and other harmful content.
The YouTube platform did not say how many content makers would see ads that are displayed on their videos without paying them, but the company confirmed that channels of all sizes might see ads appear.