In Wojcicki’s first message to content creators in 2021, the CEO spent some time addressing YouTube’s growth.
The number of new channels that have joined the company’s affiliate program, which allows creators to earn revenue from advertising, more than doubled in 2020.
YouTube also contributed about $ 16 billion to the GDP of the United States in 2019, and supported the equivalent of 345,000 full-time jobs.
The letter also focuses on the work still ahead of the YouTube team on transparency, especially when it comes to content and ads.
Wojcicki noted that it is difficult for content creators to keep pace with changing Community Guidelines at the level at which the platform operates.
The message states that YouTube wants to be better about communicating changes to avoid the channels facing problems, as the channel terminates after three alerts within 90 days.
Wojcicki wrote: In December I spoke with content creator Charlie White of penguinz0 after he tweeted that he had received a warning over an old video over the new policy, and we know that this situation is similar to the frustrations that other content creators share.
YouTube’s decision to ban any video that spreads misinformation about fraud was one of the examples that emerged after the 2020 presidential election.
The new policy took effect in December, but YouTube has given a grace period to content makers to ensure that none of their videos violate the new policies.
YouTube executives have also faced increasing pressure to do a better job at supervising the site and preventing the spread of disinformation.
The platform is now shifting its focus to the wrong information about vaccination, Wojcicki wrote: We are always working to strike the right balance between openness and responsibility while adhering to guidelines set by governments around the world.
A recent hot topic in tech policy circles is the reform of Section 230, which effectively allows social media platforms such as YouTube, Facebook, Google and Twitter to operate without taking responsibility for the content people post.
The Executive Director referred to Section 230 as the law that permits keeping YouTube open and allows for a large amount of online content as well as taking necessary measures to protect the platform.