YouTube expands first-place feature to increase channel promotion

YouTube platform expands the first-performance feature — used for previously recorded live clips — by adding support for Trailers and Live Redirect and Countdown Themes.

The company says there has been an 85 percent growth in daily usage of the feature from more than 8 million channels, and these additions may make the first offers useful in more scenarios.

The feature is designed to offer some of the advantages of live streaming via YouTube, such as live chat, but with control over the previously recorded video.

Content makers usually use the feature to promote previously recorded upcoming video by creating a separate page where their fans can gather and chat before the new clip appears.

The use of premieres has grown as the epidemic has made festivals and film conferences happen online

The new changes are trying to build on this momentum as online events have become the norm, with YouTube adding three new improvements to the feature to make it more valuable to channels.

The first feature is called Live Redirect, allowing the content maker to broadcast an earlier live stream before releasing the new video and then automatically redirecting viewers to the premiere before it begins.

YouTube imagines that this feature replaces the premiere so viewers know and get excited about the next video just before it’s released.

The second feature is called Trailers, which is a short 15-to-3-minute segment that channels can attach to the premiere just before it’s published.

Trailers can be used to encourage potential viewers to adjust reminders.

The company gives the creators the option to set a special countdown timer for the premiere with additional customization options added so that channels ensure that the countdown matches their new video style.

YouTube says that content makers will be able to choose from a variety of attributes and moods so that the timer better corresponds to video content, rather than the default style of YouTube.

According to YouTube, content makers can access the new Live Redirect and Trailers features starting today, with your countdown timer available sometime over the next few months.

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