German technology company Xayn launched its web browser that focuses on protecting privacy, allowing users to regain control over data and search results through a seamless, private and transparent search experience.
Xayn draws on the latest research in AI privacy protection and ethical transparency according to European standards.
There has been a lot of talk about how much data companies like Google and Facebook keep about you, and what you want.
Like Firefox and Opera, Xayn promotes itself as an anti-Google, with a web browser – which includes a newsreader – that protects your privacy while presenting private search results.
The company says its AI, which keeps you anonymous and can check your preferences, offers the best of both worlds.
One of the major problems with regaining your digital life from tech companies is product stability. The search engine has spent a long time tracking your history in order to anticipate what you need, and it’s hard to start over.
For all of those competing platforms that provide the best protection for your privacy, the inherent risk is that the search results will not be good.
Xayn hopes to bridge this gap by using artificial intelligence that the user can train in the early stages of use using the swipe method.
It says: The browser offers preference-based personalization in order to provide relevant search results, but it won’t know who you are.
She added: When you open the app, you will be taken to the discovery page that shows you the relevant news headlines, where you can swipe left or right to reject or approve.
Leif Nissen Lundbæk began working on Xayn as a research project while studying for his MA from Oxford University and PhDs from Imperial College.
He is joined by Imperial College Professor Michael Huth, a specialist in cryptography and cybersecurity, as well as a former Lundbeek colleague, Felix Hahmann.
Xayn relies on a framework called XayNet, which loads the anonymous machine learning data to a server before returning the enhanced model to your phone.
The company says: You must install Xayn instead of the usual web browser within your phone, but the innovative product is not as advanced as its competitors, despite its desire to topple Safari and Chrome browsers.