Competition between major tech companies, skirmishes, and media data is a regular thing in the tech milieu, and we see it a lot and it is not surprising, especially in Silicon Valley, but it seems that the competition between Apple and Facebook or more specifically between the two chief executives (Mark Zuckerberg) and (Tim Cook) is It is something out of the ordinary and has become what appears to be a more personal conflict than a conflict between two companies that have a direct link to more than two-thirds of the world’s population.
This conflict has appeared in public strongly, after Apple’s decision to include a new privacy feature in the iOS 14 version that requires application developers to request permission before tracking users across applications and websites, as this feature has shown that it will harm the company’s business model. Mainly Facebook.
As a result, Facebook CEO (Mark Zuckerberg) started an all-out war against Apple, using the slogan (free internet) as his weapon through advertisements in newspapers and launching a new website to show the impact of this feature on developers and emerging entrepreneurs.
While Apple will be the largest beneficiary, as the statement on the site explained: “The new tracking rules from Apple are about profit, not privacy, and we believe that Apple is acting in an uncompetitive way by using control of the App Store in a way that benefits its final profits at the expense of developers and companies. Small ”.
Hence, we find that this step is likely to have a real and tangible impact on Facebook’s business model, but the interesting thing is that Apple does not tell developers that they can not track users permanently, but rather that they only have to request permission first, but it seems that Mark Zuckerberg The second part has only been heard.
Thus, Facebook began a public battle to oppose this decision and try to influence the abolition of this feature or at least change even part of its work, as in the past few months it began publishing full-page ads in major American newspapers, claiming that Apple attacks small companies.
It also informed investors that Apple is one of its biggest competitors, and has begun preparing for an antitrust lawsuit targeting the Apple App Store.
These developments come after the Wall Street Journal revealed in a report published last week that (Mark Zuckerberg) had told his employees in 2018 that he needed to do harm to Apple.
This is in response to an interview with the CEO of Apple (Tim Cook) – conducted in the same year – in which he said: “Apple will never be in this position” when asked about Facebook’s controversial data collection practices after details of the scandal emerged Cambridge Analytics.
Then we find ourselves in front of an important question, which is: Why does the seventh richest man in the world, who is only 37 years old, spend so much time attacking a company the size of Apple, which is considered the most valuable company in the world?
The answer is simple: Because Apple may be the only voice saying (no) to Facebook CEO Mark Zuckerberg’s non-public plan to dominate the world or at least his plan to collect as much of your data and information as possible and use it to make profits.
Many may say that Apple’s move regarding the feature that it wants to offer in the release of the operating system (iOS 14) iOS 14 during this year will also serve its interests, this is true, any step that any company takes for the benefit of its users, it will definitely serve its self-interests as well.
Then we will find that Apple will definitely benefit from including the new privacy feature as a competitive differentiation factor, which is part of the value the company provides to its customers, who are willing to buy it.
However, the constant attack may explain why the owner of Facebook has focused or (obsessed) with Apple, as every user of a Facebook product is either a customer of Apple or Google – through the iOS or Android operating systems – and in this sense, Facebook acts as an intermediary between Users and any advertisements or third-party services.
Where we find that Apple is the owner and developer of the iPhone and the operating system (iOS), and this means that it will set the rules according to its own interests, while on the other hand, we find that Facebook does not have the same type of relationship because it depends on the device makers, and this puts it directly At the mercy of companies such as Apple and Google, they are obligated to follow their own rules, either compulsorily or voluntarily.
It seems that he does not receive any welcome from (Mark Zuckerberg), who has shown in many situations that he does not like the rules set by others because they are in direct conflict with the business model of his company, Facebook.
This makes us mention that the Facebook CEO should consider a premise: that if his business model is threatened by the idea that users may choose not to let him track everything they do online, his problem will be with his business model, not Apple.
So instead of focusing (Mark Zuckerberg) and his company on competition, he should focus on improving Facebook’s products for the better, and then if his company’s business model is threatened, he should work to fix that instead of complaining about other companies, such as Apple.