Facebook said last October: The WhatsApp service will start providing hosting services and buying directly from within the application, in a new endeavor to increase revenues from the instant messaging application, while working to link its e-commerce infrastructure with all its services.
Today, the service launched the “Shop” button, which allows the user to go to the list of products provided by the business.
Facebook – which has the largest social networking network in the world with more than 2.7 billion monthly active users – is trying to increase sales from its services, which enjoy a higher growth rate than its social network, such as: Instagram photo and video sharing service, and the instant messaging service WhatsApp, which it bought in In 2014 for $ 19 billion, but has not achieved the required income since.
The new button from WhatsApp allows companies to sell products directly within the application through Facebook Shops, an online store launched by Facebook last May to provide a unified shopping experience through Facebook applications.
The button – which WhatsApp says will be available worldwide – is similar to the storefront icon. If a company has created a product catalog, the user can click the button to view it. He will then be able to chat with the company if anything catches his eye. The button will be located where the voice call button is used – instead the single call button will contain options for both audio and video calls.
Oddly enough, there is no official payment option yet. The feature’s video features a “business message” option, but there is no button to buy or “add to cart.”
And WhatsApp recently published another video showing its vision, which says: “To what extent we think sending messages to a company is easy.” There was an option named: “Add to Cart” displayed in this demo. The new button is only the first step towards a more powerful WhatsApp shopping experience, however the company spokesperson has not confirmed when the new service will be expanded.