Over the past twenty years, search engines have evolved greatly, and then the Internet search process has evolved from something useless and barely lets you find specific web pages, to being the ultimate means of knowledge and discovery, where you can now get accurate information or answers about any Topic, find the specific product you are looking for, or discover more about a topic very quickly.
This makes us wonder: How has Internet search evolved in this way, what it will look like in the future, and more importantly, how might it change our interaction with technology in general?
First: How has internet search evolved:
The Google search engine is the first candidate in the world of search engines, as it has become dominant in Internet search from the moment it entered the scene, and today it maintains a share of more than 92% of all Internet searches, in addition to continuing to set standards for how other search engines work.
It is important to remember that Google – now owned by Alphabet – is a for-profit company, and its main source of income is advertising, and then when people click on ads that accompany searches, the companies that place these ads pay Google an amount of money.
Accordingly, to provide the best ads and attract the largest possible number of money-generating users, Google gives users the best possible experience through its search engine, which aims to achieve several sub-goals, including:
Provide more relevant results:
Google has always been the first choice for most users due to its ability to evoke relevant results, in other words, providing users with content that matches their queries, as search algorithms have evolved over time and now offer you smarter and more qualitative search results.
Deliver more reliable results:
Google has evolved to provide more reliable results, this does not mean that just matching a certain topic with the user’s query is trustworthy or that it will satisfy the end-user, as the web is filled with spam and extremely low-quality content.
So part of Google search engine’s mission is to filter this content, and then we find that the search engine over the years has developed standards for high-quality content filtering, as it is able to detect unwanted links, offensive phrases, and other signs that filter good sites Its low-quality.
Provide a simple and fast user interface:
Google has developed its search engine to provide users with a simple and fast interface, where you can now get results almost instantly, even if you are searching for a complex phrase, and you can search using different methods, such as voice search.
Provide direct information and answers:
Google has also tried to simplify and speed up the search process by providing users with direct information instead of just directing them to a website that may or may not have an answer, for example: If you are looking for a relatively simple question, such as date of the first a Samsung phone, you will get an immediate answer In the screen without the need to press any search result, this not only makes the user experience simpler and more enjoyable but also keeps the user in the search site for a longer period of time, which increases the likelihood that he will click on an ad.
What will search engines look like in the future?
Given all the developments that search engines have witnessed over the recent period, it is likely that we will see new ways of interacting with search engines. Instead of just writing a query or using our voices, we will have a variety of new interaction patterns, including:
Use of new devices:
We will see that the search will become more integrated with a wide range of devices, in addition to the devices we use now in the search, such as: computers, smartphones, tablets and amplifiers, in the future, Internet of Thing devices may offer us newer and more creative patterns when search.
Voice search really represents a huge advance, so what if we could search in a more interactive way, such as search through conversation, as this method could give us more customization options and give us more relevant results than ever before.
In the future, you may be able to search using simple gestures, which is a faster and easier way than voice search. Using the appropriate device and settings available to the user, gestures can be used, such as Pointing to search and browse the results.
Search through ideas:
Although this technology may be dedicated to the distant future, an artificial intelligence interface, such as Neuralink, may make it possible to search using only your thoughts.
Personalization and prediction:
Many experts call Google a data company, as its ad network relies heavily on its ability to provide advertisers with useful data about their advertising goals, in addition to that, search results already depend heavily on user data.
Then your previously saved data, past search history as well as the way you interact online can shape your search results, so with big data and artificial intelligence, Google and other search engines might be able to actively anticipate searches before they execute them, providing you with the results you think you are. You need it before you really need it.
While Google continues to dominate internet search engines, there are other slowly growing competitors, such as Microsoft’s Bing search engine, or DuckDuckGo, which has become a popular choice for privacy-conscious users, in addition to a new group of startups in the field of Search engines positioning themselves as a potential competitor to Google.
Hence, in the coming years, if a new player or current competitor finds a way to dislodge Google from the top, it may be because it offers a completely different experience that is difficult to imagine, given what Google is offering at the moment.