Firstly, What is Double Twelve?
After Black Friday and Cyber Monday ends, the third largest shopping holiday will be held in China.
Double Twelve, also known as Couples Day, is quickly gaining prominence in both notoriety and sales, since its inception in 2011. And though it currently lags behind the more famous “11/11” and “6/18” festivals, expected growth in 12/12 sales have led many businesses to take serious note, as the event has quickly grown to become the third most prominent holiday in China’s promotional calendar.
Originally conceived as a means for smaller retailers who might have missed out on or not fully benefited from 11/11 to participate in a massive shopping holiday, the day has become a boon for tens of thousands of merchants. Double Twelve typically sees upwards of 500 million customers participating in the event that lasts from December 8th until 12th.
One particular characteristic of Double Twelve that cannot be overlooked is the focus on heavily discounted items. The event has been likened to and even dubbed China’s “Black Friday”, and just like U.S. Black Friday, consumers expect heavily marked down items and generous promotions. In fact, companies have even started to incorporate 12/12 into their 11/11 strategy, knowing that they can offload excess inventory that might not have moved during the November shopping bonanza a month earlier.
However, that does not mean that brands cannot be profitable on the day- they simply need to ensure that their discounting strategy is focused on both revenue and profitability.
Another factor analogous to Black Friday is Double Twelve’s occurrence before a major holiday. While Black Friday and Cyber Monday take place three weeks before Christmas, Double Twelve is roughly six weeks before Chinese New Year celebrations. Just as Western consumers use their two massive shopping days to prepare for the primary gift-giving time of year, those planning on making purchases on Double Twelve are readying for the celebrations in late January.
Participation in 12/12 isn’t confined to merchants in China, however. Australian, French, English, American and South Asian merchants are also in the habit of marking December 12th on their calendar to target Chinese consumers. in 2018 and 2019, merchants from four continents participated in the four-day shopping extravaganza.
Not only does Alipay’s close association with Double Twelve imply that a large percentage of transactions will take place on a mobile phone, China’s technologically savvy consumers will expect to be able to make their purchases online quickly, and without hiccups. As such, companies would be wise to ensure their Tmall stores, websites and landing pages and fully and seamlessly optimized for mobile.
digital component in a successful Double Twelve campaign is the use of targeted advertising. With thousands upon thousands of brands competing for sales on the same day, selective and intentional digital advertising can help separate a brand from the pack. China’s wealth of available consumer data means that, armed with the right information, targeting the right demographic to increase sales is well within the realm of possibility.
And in 2019, what has become clear is that livestreaming is the most effective way to drive conversions with those individuals and their audiences. According to Alibaba, more than 100,000 brands and merchants used livestreaming during 11/11 to market their products. Chinese consumers find the live product trials and commentary particularly valuable, and leading brands are leveraging livestreaming to drive dedicated promotions and, more importantly, conversions.
Though 12/12 may never achieve the prominence of 11/11 or 6/18, it will increasingly become an integral part of a brand’s strategy in the Chinese market. Much like 11/11 and Black Friday/Cyber Monday have become household names all over the globe, so too will Double Twelve one day become a day that consumers from East to West circle on their calendar.
After we know what is the Double Twelve.
Let’s get to know the Samsung Galaxy Z Fold2 5G and what its place in the Double Twelve.
Samsung Galaxy Z Fold2 5G adopts an open and close folding screen design. It has dual screens inside and outside. When closed, it is a mobile phone of just handy size. When unfolded, it brings a large screen that is not inferior to a tablet.
Let’s take a look at the hardware parameters of its screen. Samsung Galaxy Z Fold2 5G is equipped with a 6.2-inch external screen, and its internal display size reaches 7.6 inches (right angle), and it is equipped with the second-generation dynamic AMOLED display developed by Samsung. , It has the advantages of better permeability and lighter weight.
In addition, the internal screen of Samsung Galaxy Z Fold2 5G also supports a high refresh rate of 120Hz, which can bring a smoother and smoother interactive experience during daily screen operations and large-scale games.
In order to take into account both a high screen refreshing experience and longer battery life, Samsung Galaxy Z Fold2 5G also provides a system-level screen adaptive refresh rate function, which can intelligently switch between high and low refresh rates according to specific applications and usage scenarios.
As the saying goes, making the best use of everything, in order to make the Samsung Galaxy Z Fold2 5G’s internal and external dual-screen design to be fully functional, Samsung has performed a number of system-level optimizations for it. First of all, Samsung Galaxy Z Fold2 5G brings a disruptive multitasking experience. When we open an application on the external screen and then unfold the phone, the application interface will automatically switch to the internal large screen display, realizing dual-screen operation Continuity.
The split-screen mode that we have seen on many Android phones in the past usually only supports opening two applications at the same time. Thanks to the advantage of the large 7.6-inch (right-angle) screen, we can now open three apps at the same time on the Samsung Galaxy Z Fold2 5G. For different applications, “one mind and three uses” is no longer a luxury.
As a flagship of the year, Samsung Galaxy Z Fold2 5G is naturally good in terms of hardware performance. All of its series are equipped with the Snapdragon 865 Plus flagship mobile platform, built on 7nm advanced process technology, and the CPU frequency reaches 3.1GHz. Dual-mode 5G network and WiFi6 wireless network standards. Samsung Galaxy Z Fold2 5G is not only compatible with both SA/NSA 5G networking modes, but also covers multiple 5G network frequency bands around the world, with one device in hand, making it global.
Image performance has always been a bonus item for Samsung’s flagship, and Samsung Galaxy Z Fold2 5G is naturally no exception. The rear is equipped with a full-scene three-camera system that supports ultra-wide-angle photography, night mode, AI one-key multi-shooting and many other camera gameplay methods, giving mobile phone photography more fun.
In order to fit the era of Vlog for all people, Samsung Galaxy Z Fold2 5G has also greatly upgraded the video recording experience. Its built-in professional video mode can more accurately control the zoom speed during video shooting, whether it is by slowly zooming in to increase the picture. The drama is still easy to achieve for you by quickly zooming out the lens to shoot a wider viewfinder.
The Samsung Galaxy Z Fold2 5G is equipped with a 10-megapixel selfie lens on the top edge of the inner screen. Of course, if you want to experience a more cool selfie, we can even complete it with three rear cameras. Thanks to the external screen blessing, the Samsung Galaxy Z Fold2 5G can complete the selfie operation through the rear camera. When the phone is in the unfolded state, we can also preview it on the external screen in real time.
In terms of battery life, the Samsung Galaxy Z Fold2 5G has a built-in dual-cell battery equivalent to 4500mAh. It also supports wired fast charging and accelerated wireless charging technologies, allowing us to make full use of the fragmented time in our spare time to “recover blood” for mobile phones.
Seeing this, I believe the Galaxy Z Fold2 5G will be Double Twelve’s highest marketability.