The ride-on-demand service (Uber) has launched a new feature that allows customers to book a ride 30 days before the scheduled date, and it has called the service Uber Reserve.
It is noteworthy that this feature is not completely new, as Uber has allowed customers to schedule trips back in 2016, and the competition Lyft service also allows customers to book their trips seven days in advance of the scheduled date. But now, the feature is gaining a new brand name, some noticeable adjustments to how drivers communicate with passengers, and service fees to incentivize drivers to accept those earlier reservations.
Usually, booking a car early is limited to rental car services, such as: black car companies and limousines. In the past, Uber and Lyft said: such features are unnecessary, given that a car can be called to the door of the house in about five minutes.
As of this week, Uber Reserve will be rolling out to 20 US cities. The process of booking a scheduled flight is simpler than it has been in the past. Tours can be booked at least 30 days in advance, but no less than 2 hours before the scheduled ride time.
And unlike how Uber has done it before, customers who use Reserve will be matched with a driver two hours prior to their ride, and fare will be applied in advance. Previously, Uber allowed customers to book flights in advance, but it didn’t match them with a driver until at least 15 minutes before their scheduled ride time. And if something goes wrong and the driver doesn’t work, customers get a $ 50 credit to use on the Uber app.
Initial prices will include a service fee of $ 8-12, depending on the market. “These flights are clearly more expensive than the regular on-demand flight version,” said Jeffrey Tam Scott, product manager at Uber. He added: “We try to provide the best possible, guaranteed experience between passenger and driver. Then, by adding these additional fees to the fare, the trips become more attractive to drivers.
Uber’s ride-on-demand business has been hit by the coronavirus epidemic, but is slowly starting to recover. Total reservations in the transportation services division, or the amount of money earned before paying drivers, fell 50 percent year on year.
Uber sees the new Reserve service as having a benefit outside of commercial mobility. It can be used to book a trip to the doctor’s office or to the grocery store when crowds are not popular, said Tam Scott.