The company has also reviewed potential changes to the accounts and the upcoming automated account naming.
Users must meet the renewed verification criteria, which includes having a public interest account that falls under one of six different types of ratings in addition to being authentic, unique, and active.
Here are the six categories of accounts that may qualify for verification:
- Companies, brands, and organizations.
- News organizations and journalists.
- Sports and games.
- Activists, organizers, and other influential individuals.
The verification request can be submitted via the Account Settings tab at some point in the next few weeks.
Once submitted, Twitter says: You can expect a response within a few days, but this timeline may last for a few weeks depending on the volume of requests.
Twitter said: All requests are evaluated by humans, and if the verification process is approved, the blue badge will automatically appear in your account.
If Twitter does not accept your request and still believes you qualify for the badge, you can re-apply within 30 days of the company’s decision.
The social network suspended the program in November 2017 after it was widely criticized for having the account of a white fanatic get its blue verification badge.
The company admitted at the time that the purpose of verification had become muddled, and it was originally supposed to be a way to authenticate the identity of the account, but over time the badge came to be seen as something like endorsing Twitter itself.
Twitter launched its original verification program in 2009 as a way to verify the identities of prominent users at risk of impersonation.
But the verification process was vague, and there was no clear way forward, and that changed when Twitter opened its verification program to the public in 2016.
When the public application program was paused in 2017, the platform tried to clarify its rules about accounts eligible for verification.
A new verification policy was introduced in January 2021 with the above six account categories listed above eligible for verification.
Per the January 2021 rules, accounts must have a verified email address or phone number, account picture and name in order to be eligible.
Accounts may also lose badges due to serious or repeated violations of Twitter’s rules.
While the public verification program has been suspended, the platform has continued to manually verify certain accounts, such as those publishing information about the pandemic or candidates running in the 2020 US elections.
As part of the new announcement today, Twitter says it plans to add more categories of accounts that could be eligible for verification later this year, including scholars, academics, and religious leaders.