Snap announced today, Monday, the launch of Spotlight, a new feature that provides users of its Snapchat service; An experience similar to the TikTok app, and the (Reels) feature from Instagram.
The “Spotlight” feature will show Snapchat users the best snaps posted by more than 249 million daily active users in a feed they can scroll through. The footage will be played in a continuous Tik Tok style sequence.
It is believed that (Spotlight) comes in an attempt by Snap to expand the amount of entertainment content available to users compared to the previous one, as Snapchat users were limited to watching content posted by their friends, or published by prominent publishers in the Discover section of the application. The new feature will give users a central location where they can access an endless stream of content that other users create.
To motivate users to post their snapshots on Spotlight, Snap announced that it will offer a daily batch of prizes in excess of $ 1 million to users who post entertaining clips. The company will use a special formula to determine which shots are eligible for monetary rewards, according to the number of views.
To win prizes, users must be over 16 years old. Snap intends to offer the daily cash prizes until the end of 2020 at least.
It is noteworthy that Snap is not the first to offer these awards, as it was preceded by (TikTok) and (Instagram Reels), which launched programs to pay creators in exchange for posting their clips.
Although (Spotlight) will not contain any ads at launch, but a spokesman for the company said: that Snap expects to provide ads in the coming months.
It should be noted that the idea of displaying a continuous series of short videos was the innovation of the (Vine) service, which was acquired by Twitter in 2013, but closed in 2017, the same year in which the Chinese company (ByteDance) acquired the Musical service .ly, and then integrated it with the app (TikTok) in 2018.
After the tremendous success of TikTok, Facebook decided to launch its competing feature (Reels) in the Instagram photo and video sharing service last August.
The spokesman said: The company, Snap, hopes to feature (Spotlight) thanks to a number of advantages. Among those advantages: (Spotlight) will not include any public comments. In particular, the feature will not include any explicit political content at launch, and company policies do not allow any postings that contain misleading information.
Initially, the (Spotlight) feature will be available to users in the United States, Canada, Australia, New Zealand, the United Kingdom, Ireland, Norway, Sweden, Denmark, Germany and France.