Nine-year-old Ryan Kaji has made nearly $ 30 million in one year opening boxes and reviewing games on YouTube to hold the title of the highest-paid YouTuber for the third year in a row.
He also signed an undisclosed deal, but potentially millions of dollars, for his own Nickelodeon television series.
Kaji began shooting videos for the first time on YouTube in March 2015 after watching other channels to review games.
His family now runs nine YouTube channels, and Ryan’s World is the most popular channel, with 41.7 million subscribers and 12.2 billion views.
Kage’s most popular video, Huge Eggs Surprise Toys Challenge, has garnered more than 2 billion views, making it one of the most viewed videos on YouTube.
Kaji and his family now face a threat due to a US Federal Trade Commission investigation into allegations that the sponsors of the videos were not properly disclosed.
The complaint from consumer watchdog Truth In Advertising said: Nearly 9 percent of Ryan’s World videos included a paid recommendation for at least one product aimed at preschoolers, a group that is too young to distinguish between commercial advertising and review, often. These ads portray unhealthy foods.
Benjamin Burroughs, an assistant professor of journalism and media studies at the University of Nevada, who studies emerging trends and social media, warned of the risk of influencing children targeting other children in ways that parents may not be aware of.
As a child influencer, Burrows said, companies are courting Ryan to play with modern toys so other children can see them, and the influencer himself is now a store-bought brand that has its own power and influence.
Burroughs explained that he became interested in the phenomenon of influential children after his kids asked him to do the things the Ryan family was doing.
“My children expect our family to look like the Ryan family,” he said. “The Ryan family can constantly consume products, open a new game every day, and play this new game every day, so there is this constant consumerism that is included in these messages for children.”
The top ten highest-earning YouTube stars earned a total of $ 211 million, according to Forbes Business Magazine.