Nokia’s slowdown will lead to the failure of the Android One project

In 2014, Google presented the Android One project, which is a collaboration with smartphone manufacturers to produce low-cost smartphones – which sell for $ 100 or less – that run a lighter version of the Android operating system called Android One, however The momentum associated with the project quickly faded shortly after its launch.

Where Google and its partners failed to meet the expectations required of this project, especially since the first models of smartphones running the Android One operating system were unattractive in terms of specifications and innovation, and then Google eventually canceled the project.

But in 2017 Google revived the project again, and this time it turned to cooperation with more famous brands, such as: Xiaomi, Motorola and LG, where Xiaomi, for example: it launched the Mi A1 phone with good specifications, in addition to a phone LG’s G7 One, and Motorola One series of phones.

Google’s transformation strategy allowed it to gain some momentum in the deployment of the Android One operating system, as its biggest gain came when Nokia fully committed itself to the project, ensuring that Google launched smartphones running the Android One operating system in a stable and permanent way.

But after three years of reintroducing the Android One operating system version, the project has become a mess, as Nokia has become the only brand that continues to launch Android One phones, while many companies have abandoned the project, such as Xiaomi, which has stopped developing New phones running the Android One operating system after the third model of the Mi A phone, as the company has faced persistent problems with OS updates, and the Android One phones it launches have failed to approach sales numbers for its MIUI phones.

Nokia has started strongly launching distinctive smartphones, such as: the Nokia 7 Plus, but it has not been able to complete this success, as it has so far failed to launch a good phone that belongs to the middle or leading phones category that competes with Samsung and Google’s leading phones, but the company’s biggest failure is not in phones. , But in providing timely OS updates.

As we find that Google launched the version of the operating system Android 11 more than two months ago, but until now the update has not been launched in phones that run the version of the operating system Android One, unlike other phones that got the update last month, such as: Pixel And OnePlus 8 and OnePlus 8 Pro.

Samsung is scheduled to do the same, as it is expected to launch the One UI 3.0 update for the Galaxy S20 and Note 20 series phones before the end of this year, and even OPPO has committed to providing an update to the stable Android 11 operating system version. For Find X2 series phones by next December.

While Nokia launched the Android 10 version, which was released last year for Nokia 3.1 and Nokia 5.1 phones, in October 2020, a month after the Android 11 system was introduced.

In the meantime, Nokia has published a schedule to update the operating system version Android 11 for Nokia 8.3, Nokia 2.2, Nokia 5.3 and Nokia 8.1 phones, as it is scheduled to arrive in these phones by the end of the first quarter of 2021 next.

Hence, we find that this contradicts the basic idea of the Android One project, which is: obtaining OS updates faster and before any other party. This delay in rolling out updates means that Nokia has failed to achieve the main goal of the Android One project, and in order to save it, Google must rethink the whole project.

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