Netflix mimics TikTok via its Fast Laughs feature

The Netflix streaming service began testing Fast Laughs, a feature to rid the hilarious short-form clips from Netflix original and licensed programs.

After integrating the stories feature into the previews section during 2018, the streaming service is now looking to add a full-screen vertical video summary to the previews section.

And just like TikTok, you’ll be able to scroll through Fast Laughs vertically within your phone, but Netflix isn’t trying to counter Tik Tok with its new experience.

Instead, the streaming service wants to help its subscribers discover new content to watch with Fast Laughs’ summary.

Once you find something you find interesting, you can add it to your Netflix watch list for later viewing.

The short clips come from comedies such as Friends, Bojack Horseman, and Big Mouth, in addition to the app’s many comedic shows.

You can reply to clips with a button for a laughing emoji and share it with your friends via various social media platforms, but you cannot like or leave a comment on the clips like you do in the social video app.

There is also a button called “More”, which lets you see other titles related to the clip.

Netflix said: It started the trial with a small number of users earlier this year, but has now started making it available to a wider group in the US, UK and a few other markets.

The feature is currently limited to iOS devices, and Android users have to wait a little longer before they can try the feature.

A Netflix spokesperson said: We are always looking for new ways to improve the experience of customers who love comics, so we thought this would be an exciting new way to help them discover new shows and enjoy classic scenes.

“We are trying these types of tests in different countries and for different periods of time, and making them widely available if people find them useful,” he added.

It is reported that the broadcast service is not the first to borrow the feature from Tik Tok, as it has launched social media platforms, such as: Instagram and Snapchat, also competing with Tik Tok in recent months.

Related Stories

Stay on op - Ge the daily news in your inbox

Recent Articles