Microsoft Edge gets adaptive notification requests

Microsoft has added what it calls Adaptive Notification Requests to the Microsoft Edge browser, in an effort to find a new solution to persistent requests to allow notifications to be displayed from websites you see online:

According to a new post, the company plans to roll out the adaptive notification requests feature within version 88 of the Microsoft Edge browser after it received positive feedback from testers.

For an example of how the feature works, suppose there is a website that usually asks for notifications and no one wants them, and users ignore the request or click the block button to make sure they never see it again.

Microsoft then collects this data, and stops showing the notification request to future new users.

In previous versions, Microsoft made Quiet Notifications requests by default, which means that they are automatically blocked and appear as a bell icon in the address bar that users can click to subscribe.

Microsoft says in the post: This has fixed users’ complaints about receiving too many requests, but it introduced new problems in which people stopped completely enabling notifications, even across sites that many users used to enable.

The new version looks to achieve a balance between showing notifications requests to users that they may want and hiding requests that they do not want, and automatically silencing requests that are not made.

Microsoft does not abandon users who never want to receive requests, as you can re-enable quiet notification requests by going to settings, then cookies and site permissions, and then alerts to turn them on again.

Microsoft also turns on the quiet notifications feature automatically if you click on the block option for three notification requests in a row.

The browser also blocks notifications automatically from a site if a user rejects a request three times in a row or ignore it by clicking elsewhere on the page four times in a row.

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