The iPhone 12 Pro, which was also launched with the iPhone 12, was the second-largest 5G smartphone in the world in October.
IPhone 12 and iPhone 12 Pro together accounted for nearly a quarter of all 5G smartphone sales in October.
The iPhone 12 entered the list of the 10 best-selling 5G devices from January to October 2020, reaching seventh place.
This is a huge achievement, given that the new iPhone series was only available for two weeks in October.
Samsung‘s Galaxy Note 20 Ultra 5G, which was the world’s best-selling 5G smartphone in September, dropped to third place.
IPhone 12 received 16 percent of the total global market, while iPhone 12 Pro accounted for 8 percent of the total global market.
Marketing experts believe that there are three factors that explain the success of the launch:
The big demand for 5G: This was complemented by aggressive promotions by carriers, especially in the United States, which accounted for more than a third of iPhone 12 and 12 Pro sales for the month of October.
Great demand in China and Japan: China and Japan have seen strong initial demand for the iPhone 12 series compared to most other models supporting 5G networks that have a regional presence, and iPhone 12 has wider coverage in the market, and it is available in more than 140 countries, which helps in sales .
IPhone 12 series delivers a boost to mmWave standard: US-designated iPhone 12 and iPhone 12 Pro can support the standard, increasing the popularity of smartphones capable of working with the mmWave standard to 12 percent in October compared to 5 percent in September.
Demand for the iPhone 12 series is likely to remain strong through the fourth quarter of 2020, especially during the holiday season in December.