In a first step to expanding northern Europe … Amazon launches a website in Sweden

Amazon has launched a website in Sweden, as the first step for the long-awaited expansion in the tech-savvy northern European region, which is expected to have a significant long-term impact on traditional stores and e-commerce, according to the Associated Press.

The company indicated that Swedish customers can shop for more than 150 million products in 30 categories on the “amazon.se” site.

In the context, Amazon Vice President for Expansion in Europe, Alex Oates, said in a statement: “Today is only the beginning of Amazon SE. We will continue to work hard to gain the confidence of Swedish customers by expanding our product range, ensuring low prices, and providing a comfortable shopping experience. And reliable. “

So far, customers from Sweden and other Nordic countries have shopped on Amazon using the company’s Germany and UK locations, but faced higher delivery costs.

Amazon said it would offer free delivery for orders over 229 kronor ($ 26) to users of the new Swedish site.

“Will Amazon increase consumption, or will consumption only move from one store to another?” Said the head of the e-commerce and logistics sector at the Swedish Danish Postal Company Post Nord, Peter Heslin. Maybe that is really the bigger question. “

“Amazon already has several hundred employees in Sweden,” Oates told Swedish news agency TT.

Local media had indicated that Amazon was building a major logistics hub in Eskilstuna, a town 100 kilometers (62 miles) west of Stockholm. Once the center is complete, the company is widely expected to launch local locations and start deliveries in Denmark, Finland and Norway.

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