Global spending on apps amounted to $ 407 million

The year 2020 witnessed an unprecedented shift in global spending on apps and games within mobile devices, which exceeded $ 100 billion in one year for the first time in November, according to closures due to the Coronavirus that forced people to search for more home entertainment.

During Christmas alone, consumers around the world spent an estimated $ 407 million across the App Store and Google Play, according to a preliminary estimate by Sensor Tower.

This figure represents a growth of 34.5% year-on-year from about $ 303 million in 2019, which is about 17% higher than the growth achieved last year when spending grew by 17.7% year-on-year.

Christmas mobile spending accounted for 4.5 percent of total monthly spending to date, which reached nearly $ 9 billion globally from December 1 to December 27.

The majority of holiday spending has been on mobile games, which rose 27 percent from $ 232.4 million on Christmas 2019 to $ 295.6 million this year.

Honor of Kings from Tencent, China, ranked first in the consumer spending category at $ 10.7 million, an increase of 205.7 percent year-on-year from $ 3.5 million on the same day in 2019.

Consumers spent $ 112 million on non-gaming apps this Christmas, up 59 percent from $ 70.5 million the year before.

The entertainment category generated the most revenue outside games across the App Store and Google Play, with entertainment apps reaching $ 19.3 million, or 21.8 percent of total non-gaming spending within the App Store.

The Google Play entertainment category generated about $ 4.3 million, or 18.5 percent of the total revenue.

Outside of mobile gaming, TikTok was the top consumer spending app, generating $ 4.7 million globally in revenue over Christmas.

The Apple App Store accounted for the bulk of the spending, seeing 68.4 percent of the spending, or $ 278.6 million, up 35.2 percent year-on-year, while Google’s store made $ 129 million in profit, up more than 33 percent year-on-year.

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