The year 2020 witnessed an unprecedented shift in global spending on apps and games within mobile devices, which exceeded $ 100 billion in one year for the first time in November, according to closures due to the Coronavirus that forced people to search for more home entertainment.
This figure represents a growth of 34.5% year-on-year from about $ 303 million in 2019, which is about 17% higher than the growth achieved last year when spending grew by 17.7% year-on-year.
Christmas mobile spending accounted for 4.5 percent of total monthly spending to date, which reached nearly $ 9 billion globally from December 1 to December 27.
The majority of holiday spending has been on mobile games, which rose 27 percent from $ 232.4 million on Christmas 2019 to $ 295.6 million this year.
Honor of Kings from Tencent, China, ranked first in the consumer spending category at $ 10.7 million, an increase of 205.7 percent year-on-year from $ 3.5 million on the same day in 2019.
Consumers spent $ 112 million on non-gaming apps this Christmas, up 59 percent from $ 70.5 million the year before.
The entertainment category generated the most revenue outside games across the App Store and Google Play, with entertainment apps reaching $ 19.3 million, or 21.8 percent of total non-gaming spending within the App Store.
The Google Play entertainment category generated about $ 4.3 million, or 18.5 percent of the total revenue.
Outside of mobile gaming, TikTok was the top consumer spending app, generating $ 4.7 million globally in revenue over Christmas.
The Apple App Store accounted for the bulk of the spending, seeing 68.4 percent of the spending, or $ 278.6 million, up 35.2 percent year-on-year, while Google’s store made $ 129 million in profit, up more than 33 percent year-on-year.