Facebook Inc. wants to help creatives earn money and build meaningful businesses on Facebook.
To help creators achieve their financial goals, the company is giving more creators the ability to collect ad revenue from content matched with Rights Manager content and to display in-stream ads in more countries.
Facebook is expanding access to Rights Manager to give more creators who have a large or growing list of content better control over when, how and where content is shared across Facebook and Instagram.
All page administrators around the world can submit a request to protect the rights of images and videos.
Facebook said, “Within Rights Manager, we have improved our ad revenue collection tool and are working to expand availability, which means more content makers will be able to collect ad revenue from matched videos that include in-stream ads.”
The company added a new filter to discover monetizing matches, better guidance on how to obtain monetization opportunities, exportable revenue reports, and the ability to collect ad revenue while placing an ownership link on the matched video.
In addition, the new in-stream ad switching in Creator Studio enables easy management from mobile devices.
Facebook has also released new video insights to help rights holders define and improve their protection activities, leveraging fan-driven distribution as an essential part of their business intelligence.
The company has expanded the range of in-broadcast ads to include Egypt, Iraq, Morocco and Turkey, in addition to 45 countries where the in-broadcast ads program is available.
Eligible pages in these countries can join the program and start monetizing eligible videos.
Facebook launched support for the copyright claim in September, and anyone can claim rights to an image, but disputes between potential rights holders usually relate to who filed the claim first.
If content creators want to appeal Facebook’s decisions, they can use Facebook’s intellectual property reporting forms.
The fact that people can now track and protect their private Facebook photos is a major change for the platform, especially as access becomes more widespread.
Accounts will often re-share photos they don’t own, and as more pages start claiming ownership, removals may occur more frequently, changing how people use Instagram and the number of reshares that occur across the platform.