Facebook competes with “Snapchat” .. and launches this feature!

Facebook has started launching the latest competitor to Snapchat, the instant messaging service (Messenger) and the photo and short video sharing service (Instagram), which is the hidden quick messages feature.

The social media giant announced the feature called (Vanish Mode) at the end of last September as part of the integration of the messaging service of the Messenger application in Instagram.

They disappear instantly

The Vanish Mode feature also allows Messenger and Instagram users to send texts, images, voice messages, emojis, and stickers that disappear instantly as soon as the other party sees them.

Perhaps some users have already noticed Vanish Mode in their chat settings in Messenger, as Facebook has been rolling it out slowly to some users since the redesign was announced two months ago. And on Instagram, some elements of Vanish Mode are already part of the basic set of direct messaging features, and that includes disappearing photos and videos once you watch them.

Encrypted conversation

The Vanish Mode works similarly to the Secret Chat mode found in Messenger, which allows access to an end-to-end encrypted conversation that is only saved on the device, however the new mode is designed to permanently delete anything sent once you view it.

And for Facebook, the ephemeral messages are still a way to attract younger smartphone users who have flocked to chat apps and platforms where they don’t have to post publicly and don’t want to be asked about social media posts at a later time.

Its various applications

While the Snapchat service became popular with its fleeting message feature among American teenagers, in addition to the stories feature and designing its own messages, Facebook has since adopted many of its competition features and implemented them through its various applications, such as: Messenger, WhatsApp, and Instagram for users of all age groups. all over the world.

Vanish Mode is the latest thing Facebook has taken in this direction, and a remarkable addition considering that CEO (Mark Zuckerberg) announced last year that his company would shift away from public posts towards messages and private groups.

Premium option

This; Vanish Mode will appear in both apps as a premium option that can be turned on and off in the settings for any given chat. You can also enter the profile by swiping up in the individual, not group, chats window.

Facebook says, “The mode will be optional, which means that the user must agree to enter Vanish Mode as soon as the other party activates it in the chat. Messenger and Instagram will send a notification when the other party takes a screenshot during the chat.”

She also explains that Vanish Mode will be available for Messenger in the US, as well as in some other countries starting today. It will be available for the Instagram app in the US and other countries at a later time.

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