Facebook announced today, Thursday, what it described as the big changes in the Instagram photo and video sharing service, which is adding two new tabs for two features that the company relies on a lot.
The American social media giant said in a post on its blog: It has added a new tab for the feature (Reels) competing for the service (TikTok), and another tab for the shopping service Shop.
Facebook – which has the largest social networking network in the world, with more than 2.7 billion monthly active users – explained that the (Reels) tab comes to make it easier for users to discover short videos from content creators around the world, and their likes from other users. The Shop tab gives users a better way to connect with brands, content creators, and discover products they love.
Facebook indicated that its focus on Instagram has always been on youth and content creators; Because they are the pioneers of fashion. With change occurring rapidly in the moment, that also includes how both groups use Instagram and interact with the world. With the spread of the epidemic during the current year, and people being forced to stay home, the service has witnessed an explosion of short and entertaining videos on Instagram. It has also seen an incredible amount of online shopping traffic, as more and more people are buying online and young people look to their favorite creators for recommendations on what to buy.
Facebook launched the (Reels) service for the first time a few months ago, and since then the service has seen “amazing” short videos from content creators, and now the (Rails) tab is being launched to provide users with a place to share their creativity with the world and find their own audience.
With the new shopping tab, users can shop on Instagram, and support small businesses. You can also find personalized recommendations, watch shoppable videos, and new product collections.