Because it has close to 500 million users Telegram starts monetizing the app

On Wednesday, Telegram also introduced a new group voice chat feature to the app. The platform said the new voice chat feature, which is similar to the always-on room in Discord, supports “a few thousand participants”.

It is reported that Telegram exceeded 400 million active users in April of this year.

Service founder Pavel Dorov said on Wednesday that the instant messaging app Telegram is “close” to 500 million users and plans to start generating revenue from next year to keep the company running.

Doroff added that he has personally funded the seven-year-old business so far, but as the startup expands, he is looking for ways to monetize the instant messaging service through the app.

“The service will provide its own advertising platform for public channels from one to several channels,” he wrote on his Telegram channel – “one that is easy to use and respects privacy and allows us to cover server costs and traffic.”

He also wrote: “If we monetize large public channels from several channels through the advertising platform, the owners of these channels will get free traffic in proportion to their size.” Another way Telegram could benefit from its service, he wrote, is through premium stickers with “extra expressive features.” “Artists who create posters of this new kind will also receive a portion of the profit. We want millions of content creators and small Telegram-based businesses to thrive, enriching the experience of all our users.”

Some analysts were hoping that Telegram would be able to monetize the platform through its flagship blockchain project. But after several delays and organizational problems, Telegram said in May that it had decided to abandon the project.

For the blockchain project, Dubai-based Telegram raised $ 1.7 billion from investors in 2018. It has planned to distribute its token, called Gram, after developing the blockchain program.

Dorov wrote today: “Telegram has a dimension in social networks. Our massive public channels can have one-to-many millions of subscribers on each and are more like Twitter feeds. In many markets, the owners of these channels display ads to make money, and sometimes they use advertising platforms. Third-party affiliated. The ads they post look like regular messages, and are often intrusive. We will fix this by introducing our advertising platform to the individual public channels. “

He also wrote on his Telegram channel. Telegram will start generating revenue starting next year. We will do this in accordance with our values ​​and the pledges we have made over the past seven years. Thanks to our current scale, we will be able to do this in a non-intrusive way. Most users will hardly notice any change. “

Dorov said that all current features will remain free, adding that Telegram is committed not to serve ads in individual or group chats because it is a “bad idea”.

We will never sell the company like the founders of Whatsapp. The world needs Telegram to remain independent as a place where users are respected and quality service is guaranteed. “

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