Today, the Beats brand unveiled its collaboration with fashion brand Ambush – based in Tokyo – to produce a glow-in-the-dark version of its wireless Powerbeats headphones.
And audio companies collaborate with other brands from time to time to release limited versions of headphones and speakers. Master & Dynamic may be the biggest producer in this area, but others do as well.
Yoon Ahn, co-founder and creative director of Ambush, explained that she was inspired by the lively Tokyo nightlife while working on the project with Beats.
“I live in the middle of Shibuya, and it always inspired me the brilliance of the city at night, and I thought it would be really cool to design a product that could capture the energy of the city itself when you’re out late at night listening to music,” she said.
The headphones come at a price of $ 199.95, an increase of $ 50 compared to the regular model that debuted in the spring.
The headphones represent a collaboration between Beats and design company Ambush, with the Ambush logo printed on the headphones near the iconic Beats logo.
This Powerbeats model shines bright green in the dark, turns subtle in daylight, and there’s also a branded Ripstop case to hold the speakers.
The Powerbeats incandescent headphones can be useful to street runners in the dark, and they offer up to 15 hours of battery life and are IPX4 sweatproof.
They also include the Apple H1 chip for seamless pairing, hands-free voice commands, and deliver sound quality essentially similar to the Powerbeats Pro wireless headphones.
Powerbeats are in-ear headphones for the price, especially if you’re looking for something to use during workouts, and there are physical buttons, which means they’re more reliable than the increasingly common touch panels.
Glow-in-the-dark Powerbeats can be purchased starting today at the Apple website.