- The sponsorship of the streaming platform must now be ratified by the Assembly of Delegates, telematically on April 3
- The name will appear on the front of the men’s and women’s first team jerseys beginning in the 2022-2023 season and for the next four
- It will also sponsor the training jerseys of both teams beginning in the 2022-2023 season and for the next three seasons.
- Also, as part of the collaboration, the Swedish company becomes the ‘title partner’ of the Stadium, which will be renamed Spotify Camp Nou
- The Barça club has not offered the economic conditions of the agreement, although various sources have spoken of some 65-70 million per season
FC Barcelona and Spotify, the most popular streaming audio subscription service in the world, have reached a sponsorship agreement whereby the Swedish company will be the main sponsor from next season. The Barça club has not revealed the economic terms of the agreement, relying on a confidentiality clause that protects the new sponsor, although various sources point out that it could be between 65 and 70 million euros each year, including all concepts.
The agreement, approved and signed today by the board of directors, is now subject to the ratification of the Extraordinary Assembly of compromising partners that will be held on April 3 and that for the first time in its history will be telematic. Once the OK is given, Joan Laporta’s board will have closed its first major sponsorship contract, an essential path for the economic reconstruction of the club.
Spotify will appear on the front of the men’s and women’s first team jerseys beginning in the 2022-2023 season and for the next four and will sponsor both teams’ training jerseys beginning in the 2022-2023 season and for the next three. The Swedish company also becomes the ‘title partner’ of the Estadi, which will change its name and be renamed Spotify Camp Nou from July 2022 and will be extended with the ambitious remodeling of the Camp Nou site, as part of the Espai Barça. This project will convert the facilities and surroundings of the Stadium into a new world-class entertainment experience open to the city of Barcelona.
One of the most striking novelties of this sponsorship agreement is that both entities, as announced by the club, “will work together to create new opportunities that allow the shirt to become a space that can pay tribute to different artists from around the world”.
President Joan Laporta explained, through the club’s media, that “we are very proud to be able to announce a pioneering alliance like this with a worldwide reference entity such as Spotify. This union will allow us to continue bringing the Club closer to its fans and making them feel, even more, part of the Barça family through unique experiences, which will allow us to combine entertainment and football, making it possible for us to reach, at the same time, a greater number of people around the world.
For his part, Alex Norstrom, commercial director of Freemium, Spotify has explained that “we could not be more excited to partner with FC Barcelona to unite the world of music and football. Starting in July, our collaboration will provide a global stage for artists, creators, gamers, and fans at the new Spotify Camp Nou.”