Barça was looking for a new brand to replace Beko on the sleeve of the shirt

Barca finalizes an agreement with WhiteBIT for the sleeve of the shirt

  • The club and the cryptocurrency platform are in the final phase of negotiations for an agreement that would be around 20 million euros per season
  • In addition, it is also planned that the brand’s logo will appear on the back of the shirts of the sections and could enter the sleeve of the women’s

FC Barcelona is finalizing an agreement with WhiteBIT so that it becomes the new sponsor of the shirt sleeve of the first men’s soccer team, one of the assets that can generate more income and that has yet to be marketed after the goodbye a year ago of Beko, the previous sponsor that occupied that space. In addition, the aforementioned brand also wants to appear on the back of the elastics of the sections and the sleeve of the women’s soccer team could also enter. The cryptocurrency company of Ukrainian origin and the Barca club are in the final phase of the negotiations, closing the fringes, and next week Barca plans to report the details of the agreement, which, according to press sources, would be for about 20 million.

This Saturday, the journalist Gerard Romero already pointed out that there could be news next week about the sponsorship of the sleeve of the shirt and KG can confirm that if nothing goes wrong WhiteBIT will supply Beko.

It is a company in the style of FTX or Binance, brands that already sounded months ago for the front of the Barca shirt. WhiteBIT made a great offer the first week of June and obtained the OK from the club’s Brand department to face negotiations at the highest level to close an agreement. According to what it says on its own website, the objective of WhiteBIT is “the massive introduction of blockchain technologies and expand the cryptocurrency community, providing a secure and easy-to-use platform.”





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