- The president believes that with this sale the signings made to date before the start of LaLiga will be able to be registered
Joan Laporta announced during the presentation of Jules Koundé as a new FC Barcelona player that the Barca club has already activated a third economic ‘lever’ to obtain new income after having sold 25% of the television rights to 25 years to Sixth Street. In this case, the Barca president revealed that “an agreement has been reached for the sale of 25% of Barça Studios for 100 million euros. We have authorization from the assembly for 49% and we have done 25% with partners .com”.
Laporta specified that Barca Studios incorporates as a whole “the NFT, the Tokkens and the Metaverse of Barca and it is a sale forever. Yes, it could be recovered in some way, but this is the entry of a new partner, socio.com, which commits 100 million euros”.
In this sense, the president was confident that this will allow all the signings made to be registered in LaLiga: “We understand that we do our homework and therefore we will be able to register the players without problems.”
What does Socios.com do?
The socio.com company is dedicated to the commercialization of Fan Tokens and on its website, they claim to be the world’s leading blockchain provider for sports and entertainment. They also add that “the largest sports organizations in the world have supported our mission to turn passive fans into active fans through Fan Tokens.” In this sense, these fans can influence, through surveys, the club’s activities. For example, in a practical case, the sevillistas have been able to choose the social sponsor of each 2022-23 shirt courtesy of socio.com, which has given its space for it under the shirt number.
The structure of partners.com
Also on its website, socio.com gives details of who they are and what its corporate structure is:
“With European headquarters in Madrid, Switzerland, and Malta, along with offices in Istanbul, Miami, Lyon, South Korea, Brazil, and London, the Chiliz / Socios.com team has more than 220 people and a roster of more than 120 partners in 27 countries Chiliz and Socios.com are subsidiaries of the Mediarex Group, global sports, and entertainment organization founded in 2006. Founder and CEO Alexandre Dreyfus owns 76% through his personal holding company Zokay Investments Ltd. Other shareholders include Executive Vice President and co-founder of the DAZN Group, John Gleasure, French telecom tycoon Xavier Niel, and Beijing-based venture capital firm Ceyuan Ventures.”
In addition, they explain that “Chiliz raised $66 million in 2018 through a private placement of digital assets. The company has a treasury of more than $500 million in digital assets.”