“Apple” threatens the throne of “Google” with a new search engine

“Apple” has accelerated work on developing its own search engine that allows the maker of “iPhone” to provide an alternative to “Google”, according to a report by the “Financial Times” newspaper, on Wednesday.

The report, which relied on an unnamed source, said that there are signs of search technologies appearing in Apple’s latest operating system, iOS 14.

This step comes amid increasing scrutiny by anti-monopoly agencies that are suing “Google” in the United States, against the backdrop of its absolute dominance of search technologies.

And the US Department of Justice indicated, in part of the lawsuit, that Google pays Apple billions of dollars to be the main search engine on devices running the iOS system.

France-Presse tried to obtain clarification from “Apple”, but the company did not immediately respond.

Earlier reports had stated that “Apple” began internal research in order to create its own search engine.

According to the “Financial Times”, the company hired John Giannandria two years ago, who worked for “Google” as head of the research and artificial intelligence department, in a move aimed at building capabilities in this field and enhancing the capabilities of the personal assistant, “Siri”.

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