Airdrops. The term is defined linguistically as “parachuting materials or equipment”. It is true that the term, in its linguistic definition, will not bring you any “free profits”, but AirDrop, in its concept used in the field of cryptocurrencies, will provide you with that.
In this report, we will deal with the abstract facts about airways by describing their nature, various types, the reason for their occurrence, and some of the prominent airways operations that occurred in the past.
Airroad is a process in which cryptocurrency projects decide to distribute some currencies or tokens to users “for free” if they meet the conditions necessary to conduct the Airroad operation.
Eligibility requirements to receive free AirDrop coins may include:
– Owning a specific currency / token: one of the most common aviation mechanisms. In this mechanism, cryptocurrency projects distribute currencies / tokens to users via AirDrop based on whether they actually own a particular currency / token. One example of airroad operations of this type was the Thai decentralized trading platform OmiseGo, which performed an AirDrop operation for OMG tokens (OMG) on all wallets on the Ethereum platform containing at least 0.1 Ethereum.
– Posting / sharing on social networks: This mechanism usually involves performing a number of very simple tasks on social networks, such as sharing a post, joining a specific channel on the Telegram app, etc.
– Sign up for a newsletter service.
– Register on the trading platform
AirDrop process has two different types:
Sudden airroad operations: In it, a snapshot of the blockchain status (i.e. a snapshot showing the balances of each wallet with a specific date and time) is taken before the announcement of the airroad operation. The project can then implement an Airroad operation based on the possession of a specific currency / token, for example, based on the status of the blockchain before the announcement of the operation.
Planned Airroad Operations: These are pre-announced air-lane operations with the date and time of their launch specified. Such type of airdrops usually require certain actions from users.
Beware! If you keep your cryptocurrencies / tokens on a trading platform (instead of keeping them in your wallets), then the trading platform reserves itself the freedom to dispose of the cryptocurrencies / tokens obtained through AirDrop operations and their distribution. There are trading platforms that are more accepting of AirDrop operations than others; The Binance platform specifically excels at this. For example: Users who have EOS credits in their account on the Binance platform have received the Everpedia IQ tokens, the Decentralized Audio Content DAC and the EON token distributed via AirDrop.
Reasons for conducting AirDrop operations
You may be wondering why cryptocurrency projects distribute free money to users without charge. There are several reasons pushing cryptocurrency projects to do this, including:
– Creating a private community: In many cases, individuals / institutions who own project coins / tokens have obtained them through pre-sale, auction and project work. When the AirDrop operation is conducted, the number of individuals who own the coins / tokens for the project increases significantly, which helps to create a community and network for this project.
– Attracting leads: “Attracting leads” is a term in marketing to describe how to attract a consumer’s interest or attention to the products or services of any company. AirDrop operations are an amazing mechanism for attracting potential customers, as users are asked to provide some basic information, and they get some free money in return. This creates a strong database of leads that will help guide future marketing campaigns.
– Raising awareness: Facebook may not be at its best lately due to user data leak scandals, but its business model has always been based on the principle “If you don’t pay for a product, the product is you.” Airroad operations work to educate individuals and include them in the ranks of the project, even if they have never heard of that project or have its own coins / tokens; This, in turn, not only increases awareness of the project but also generates what is known as the “endowment effect,” meaning “the assumption that people value more things just because they belong to them.”
– Reward loyal followers: This type of Airroad is usually used as a strategy to keep followers loyal to the project; Is there a better way to reward followers for their loyalty than distributing some cryptocurrencies / tokens to them for free?
The most prominent AirDrop operations
Airroad operations have been gaining more and more popularity in recent times. Unfortunately, there are actors with evil intentions trying to exploit this fame in their favor by way of
Launching fraudulent or “worthless” Air routes. Therefore, it is imperative to study airroad operations first before participating in them.
Nevertheless, there are many successful Airroad operations that have been implemented by serious projects, including:
Decred Project and Its Own Currency (DCR): In December 2015, Project Decred announced the launch of its own AirDrop Currency Operation. Registration to participate in this process remained open for nearly a month, with more than 3,000 applicants registered. Each of these applicants who succeeded received more than 282 Dicridges (DCRs). A month later, each decrid is worth roughly $ 2.45. Now, it’s worth roughly $ 63.
OmiseGo and OMG tokens (OMG): In August 2017, Thai decentralized payment and trading platform OmiseGo announced that it would conduct an OMG tokens airdrop for every wallet on the Ethereum blockchain. Indeed, the platform has implemented an AirDrop for 5% of the total supply of OMG tokens on all wallets on the Ethereum platform with a balance of more than 0.1 Ethereum in a given shot. As a result, more than 450,000 wallets acquired OMG tokens, which at the time were worth approximately $ 11.50.
ONTOLOGY PROJECT AND ITS OWN CURRENCY (ONT): As of this writing, Project 3 Ontology has carried out AirDrop operations as of this writing; The first is the most important (and the most valuable) operation: After an ontology project decided that it would not implement a public offering of currency, it decided to implement an AirDrop operation for a thousand ontological tokens (ONT) for all subscribers to the project’s newsletter service. The value of the Anthology coin when distributed to subscribers to the newsletter was approximately $ 2, but it increased to $ 10 a month later, which could potentially bring users a net profit of $ 10,000.
POLYMATH AND ITS OWN CURRENCY PLATFORM: The Polymath platform implemented an AirDrop operation for 10 million Polymaths (POLY) for eligible participants (participants who have passed the requirements). The number of applicants to participate in this AirDrop process reached more than 40,000 applicants from all over the world, and resulted in the distribution of 250 polymaths to each user. Shortly after the AirDrop took place, the value of polymath was approximately $ 1.60.